Let’s say a customer first goes to the store, takes a look around, and then leaves.

This is a typical scenario for multi-channel retailing, where a business offers its customers multiple sales channels to buy from. All of these sales channels must be integrated with each other in order to be classified as an omni-channel strategy.Ĭonsider a scenario where a business uses 3 different sales channels to sell its products: a physical store, an online store, and accepting orders over the phone. With omni-channel selling, customers can use several sales channels to help them make a single purchase, from doing their research and finding what they’re looking for, to eventually placing an order. Multi-channel selling is when a business provides their customers several different sales channels, such as physical stores, online stores, and mobile apps, and the customer gets to choose one per transaction. What is omni-channel retailing? How is it different from multi-channel retailing? In this article, you will learn more about omni-channel selling, how it is different from multi-channel selling, and whether omni-channel selling would be right for your business. One such method is omni-channel retailing, a popular technique that lets customers use multiple sales channels to make a single transaction. To cope with the increasing influence of technology in the retail and wholesale market, business owners have to constantly come up with new and innovative ideas to attract potential customers.

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